Boston, MA
From all natural foods to aesthetic lasers, this versatile creative director solves marketing challenges in niche markets with simplicity and surprise. An award winning art director and designer, she is passionate whether flying solo, inspiring a team or leading a creative department. Having worked and freelanced at highly regarded Boston area agencies creating dynamic integrated branding solutions across a broad range of media, she moves easily from print to web.
*Awards for c...
Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
Bayer Diagnostics new product launch: corporate poster
Corporate posters, direct /e-marketing, online advertising, global facility banners, tradeshow, product brochure
Bayer Diagnostics new brand positioning launch: advertising
Bayer Diagnostics new brand positioning launch: advertising
Bayer Diagnostics new brand positioning launch: advertising
Bayer Diagnostics new brand positioning launch: tradeshow
Print and online advertising, flash brand excitement, tradeshow, global facility banners and outdoor
"Do you often feel lost when trying to reach diagnostics decision makers?"
DxMA integrated print advertising, online e-marketing, and direct mail solution to increase seminar attendance and membership
Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
Whole Foods Market Stories: "A turkey so delectable it's guarded by the secret service." - Served at the White House since 1972
"The world's finest farmhouse cheddar comes from a most distinguished supplier." - Shelburne's Brown Swiss Cows
"Other markets use a phone to look for fresh fish. We use a boat." - Pigeon Cove waterfront facility
"After searching and searching for the finest handcrafted chocolates one man took matters into his own hands." - Knipschildt
"Our authentic all-natural cannolis can only come from one place. Capisce?" - Artuso Bakery, Little Italy
"One all-beef patty no antibiotics, no added hormones, no radiation on a sesame seed bun." - All natural meats
Ad campaign to promote a grand opening in Madison, NJ: teaser ad for a whole new food experience
Ad campaign to promote a grand opening in Madison, NJ: announcement ad illustrates fresh, all-natural food
Ad campaign to promote a grand opening in Madison, NJ: teaser ad for a whole new shopping experience
Ad campaign to promote a grand opening in Madison, NJ: announcement ad illustrates all-natural grocery items
Ad campaign to promote a grand opening in Madison, NJ: teaser ad for a whole new rejuvenating experience
Ad campaign to promote a grand opening in Madison, NJ: announcement ad illustrates all-natural health and beauty products
Small space coupon ad to raise awareness of the newly renovated Boston Symphony store and to increase store traffic
Small space coupon ads to raise awareness of the newly renovated Boston Symphony store and to increase store traffic
Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
Position Solidworks 3D software as superior by highlighting the faults of the competition
Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
$150 incentive to salesforce for every NEC monitor sold
Smith&Nephew hip arthroscopy new category and product launch: outdoor
Smith&Nephew hip arthroscopy new category and product launch: advertising
Smith&Nephew hip arthroscopy new category and product launch: advertising
Smith&Nephew hip arthroscopy new category and product launch: advertising
Sales education kit, product brochures, 3D pre-/post-show dm, tradeshow graphics, greatest hips cd, mobile billboard @ AAOS
Maximized the budget and cut through the clutter with an eye-stopping visual approach for a new non-invasive cellulite treatment
Advertising, direct mail, poster, tradeshow, sell sheet, table tent cards, billboard, brand id, web integration
Children's Hospital ad promoted the new convenient Waltham location
Children's Hospital ad promoted the convenient Lexington location
Children's Hospital ad promoted all ten convenient locations
Children's Hospital ad promoted the new convenient Waltham location
NY Times Ad, sticker, billboard, lightboxes, mallscapes at Atrium, Burlington, Natick & Solomon Malls
The Writer's Room of Boston small space awareness campaign
The Writer's Room of Boston small space awareness campaign
The Writer's Room of Boston small space awareness campaign
Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
Historic Charlestown pub 1/2 page local newspaper ads and placemats
Historic Charlestown pub 1/2 page local newspaper ads and placemats
Historic Charlestown pub 1/2 page local newspaper ads and placemats
Cynosure corporate brochure. A leading global aesthetic medicine company with vision.
Elegant sidebar displays company milestones, customer quotes, community service and awards.
Concept speaks to Cynosure's advanced technology and lasers that treat all skin types.
Timeline designed across the bottom is jam packed with support facts, values, highlights and innovation firsts.
All prominent visuals reinforce Cynosure's global reputation.
34 page website development, concept & design: embedded water droplet video adds perpetual motion throughout 3 tier site
Site designed to enable growth and to update current announcements
Concept was to create a "live magazine" user experience with a web video to showcase body areas for a popular laser treatment
Art directed same day print/video shoot to create a unique library of images designed for use on second level target area pages
Designed target area page to highlight legs & arms with a link to real experiences
Designed target area page to highlight face & neck with a link to frequently asked questions
Designed target area page to highlight all body treatment areas with links to each
Web video delivers targeted messaging to the patient
