kathie coe renner

CREATIVE DIRECTOR : : ART, BRAND, and DESIGN DIRECTION

Boston, MA

From all natural foods to aesthetic lasers, this versatile creative director solves marketing challenges in niche markets with simplicity and surprise. An award winning art director and designer, she is passionate whether flying solo, inspiring a team or leading a creative department. Having worked and freelanced at highly regarded Boston area agencies creating dynamic integrated branding solutions across a broad range of media, she moves easily from print to web.

*Awards for creativity and effectiveness include: DxMA, Rx Club, MMA: In-Awe, Andy, Clio, Design Show, Design 7, Effie, Hatch, New York Film Festival, and One Show. Recognition by Communication Arts magazine.

Brand New

Brand Integration : Diagnostics

  • Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
    Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
  • Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
    Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
  • Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
    Bayer Diagnostics new product launch: advertising. Walk-away automation makes great things possible.
  • Bayer Diagnostics new product launch: corporate poster
    Bayer Diagnostics new product launch: corporate poster
  • Corporate posters, direct /e-marketing, online advertising, global facility banners, tradeshow, product brochure
    Corporate posters, direct /e-marketing, online advertising, global facility banners, tradeshow, product brochure
  • Bayer Diagnostics new brand positioning launch: advertising
    Bayer Diagnostics new brand positioning launch: advertising
  • Bayer Diagnostics new brand positioning launch: advertising
    Bayer Diagnostics new brand positioning launch: advertising
  • Bayer Diagnostics new brand positioning launch: advertising
    Bayer Diagnostics new brand positioning launch: advertising
  • Bayer Diagnostics new brand positioning launch: tradeshow
    Bayer Diagnostics new brand positioning launch: tradeshow
  • Print and online advertising, flash brand excitement, tradeshow, global facility banners and outdoor
    Print and online advertising, flash brand excitement, tradeshow, global facility banners and outdoor
  • "Do you often feel lost when trying to reach diagnostics decision makers?"
    "Do you often feel lost when trying to reach diagnostics decision makers?"
  • DxMA integrated print advertising, online e-marketing, and direct mail solution to increase seminar attendance and membership
    DxMA integrated print advertising, online e-marketing, and direct mail solution to increase seminar attendance and membership

Brand Advertising : Life Science

  • Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
    Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
  • Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
    Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
  • Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years
    Innovative campaign to celebrate Corning, a trusted supplier of reliable and innovative scientific lab products for 90 years

Brand Advertising : Food/Grocery

  • Whole Foods Market Stories: "A turkey so delectable it's guarded by the secret service." - Served at the White House since 1972
    Whole Foods Market Stories: "A turkey so delectable it's guarded by the secret service." - Served at the White House since 1972
  • "Our authentic all-natural cannolis can only come from one place. Capisce?" - Artuso Bakery, Little Italy
    "Our authentic all-natural cannolis can only come from one place. Capisce?" - Artuso Bakery, Little Italy
  • "The world's finest farmhouse cheddar comes from a most distinguished supplier." - Shelburne's Brown Swiss Cows
    "The world's finest farmhouse cheddar comes from a most distinguished supplier." - Shelburne's Brown Swiss Cows
  • "After searching and searching for the finest handcrafted chocolates one man took matters into his own hands." - Knipschildt
    "After searching and searching for the finest handcrafted chocolates one man took matters into his own hands." - Knipschildt
  • "One all-beef patty no antibiotics, no added hormones, no radiation on a sesame seed bun." - All natural meats
    "One all-beef patty no antibiotics, no added hormones, no radiation on a sesame seed bun." - All natural meats
  • "Other markets use a phone to look for fresh fish. We use a boat." - Pigeon Cove waterfront facility
    "Other markets use a phone to look for fresh fish. We use a boat." - Pigeon Cove waterfront facility
  • Ad campaign to promote a grand opening in Madison, NJ: teaser ad for a whole new food experience
    Ad campaign to promote a grand opening in Madison, NJ: teaser ad for a whole new food experience
  • Ad campaign to promote a grand opening in Madison, NJ: announcement ad illustrates fresh, all-natural food
    Ad campaign to promote a grand opening in Madison, NJ: announcement ad illustrates fresh, all-natural food

Brand Advertising : B2B

  • Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
    Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
  • Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
    Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
  • Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
    Visual solve to add dimension to the red brick logo instantly brands RSA as the most trusted name in e-security
  • Position Solidworks 3D software as superior by highlighting the faults of the competition
    Position Solidworks 3D software as superior by highlighting the faults of the competition
  • Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
    Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
  • Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
    Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
  • Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
    Mini-presentation skills workshop series sell Sony projectors/4 page inserts in flight magazines target businessmen's #1 fear
  • $150 incentive to salesforce for every NEC monitor sold
    $150 incentive to salesforce for every NEC monitor sold

Brand Integration : Medical Device

  • Smith&Nephew hip arthroscopy new category and product launch: outdoor
    Smith&Nephew hip arthroscopy new category and product launch: outdoor
  • Smith&Nephew hip arthroscopy new category and product launch: advertising
    Smith&Nephew hip arthroscopy new category and product launch: advertising
  • Smith&Nephew hip arthroscopy new category and product launch: advertising
    Smith&Nephew hip arthroscopy new category and product launch: advertising
  • Smith&Nephew hip arthroscopy new category and product launch: advertising
    Smith&Nephew hip arthroscopy new category and product launch: advertising
  • Sales education kit, product brochures, 3D pre-/post-show dm, tradeshow graphics, greatest hips cd, mobile billboard @ AAOS
    Sales education kit, product brochures, 3D pre-/post-show dm, tradeshow graphics, greatest hips cd, mobile billboard @ AAOS
  • Maximized the budget and cut through the clutter with an eye-stopping visual approach for a new non-invasive cellulite treatment
    Maximized the budget and cut through the clutter with an eye-stopping visual approach for a new non-invasive cellulite treatment
  • Advertising, direct mail, poster, tradeshow, sell sheet, table tent cards, billboard, brand id, web integration
    Advertising, direct mail, poster, tradeshow, sell sheet, table tent cards, billboard, brand id, web integration

Brand Integration : Healthcare

  • Children's Hospital ad promoted the new convenient Waltham location
    Children's Hospital ad promoted the new convenient Waltham location
  • Children's Hospital ad promoted the convenient Lexington location
    Children's Hospital ad promoted the convenient Lexington location
  • Children's Hospital ad promoted all ten convenient locations
    Children's Hospital ad promoted all ten convenient locations
  • Children's Hospital ad promoted the new convenient Waltham location
    Children's Hospital ad promoted the new convenient Waltham location
  • NY Times Ad, sticker, billboard, lightboxes, mallscapes at Atrium, Burlington, Natick & Solomon Malls
    NY Times Ad, sticker, billboard, lightboxes, mallscapes at Atrium, Burlington, Natick & Solomon Malls

Brand Advertising : Consumer

  • The Writer's Room of Boston small space awareness campaign
    The Writer's Room of Boston small space awareness campaign
  • The Writer's Room of Boston small space awareness campaign
    The Writer's Room of Boston small space awareness campaign
  • The Writer's Room of Boston small space awareness campaign
    The Writer's Room of Boston small space awareness campaign
  • Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
    Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
  • Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
    Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
  • Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
    Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
  • Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
    Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
  • Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
    Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
  • Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
    Posters/ads easily adapt to a postcard mailing and tap into the emotions of parents
  • Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
    Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
  • Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
    Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
  • Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
    Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
  • Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
    Small space ad campaign/brochure to move a million dollar property highlights more than one selling feature
  • Historic Charlestown pub 1/2 page local newspaper ads and placemats
    Historic Charlestown pub 1/2 page local newspaper ads and placemats
  • Historic Charlestown pub 1/2 page local newspaper ads and placemats
    Historic Charlestown pub 1/2 page local newspaper ads and placemats
  • Historic Charlestown pub 1/2 page local newspaper ads and placemats
    Historic Charlestown pub 1/2 page local newspaper ads and placemats

Brand Integration : Health and Life Technology

Brand Design : Medical Device

  • Cynosure corporate brochure. A leading global aesthetic medicine company with vision.
    Cynosure corporate brochure. A leading global aesthetic medicine company with vision.
  • Elegant sidebar displays company milestones, customer quotes, community service and awards.
    Elegant sidebar displays company milestones, customer quotes, community service and awards.
  • Concept speaks to Cynosure's advanced technology and lasers that treat all skin types.
    Concept speaks to Cynosure's advanced technology and lasers that treat all skin types.
  • Timeline designed across the bottom is jam packed with support facts, values, highlights and innovation firsts.
    Timeline designed across the bottom is jam packed with support facts, values, highlights and innovation firsts.
  • All prominent visuals reinforce Cynosure's global reputation.
    All prominent visuals reinforce Cynosure's global reputation.

Brand ID : Logos

www.barnumassociates.com

  • 34 page website development, concept & design: embedded water droplet video adds perpetual motion throughout 3 tier site
    34 page website development, concept & design: embedded water droplet video adds perpetual motion throughout 3 tier site
  • Site designed to enable growth and to update current announcements
    Site designed to enable growth and to update current announcements

www.smartlipocynosure.com

  • Concept was to create a "live magazine" user experience with a web video to showcase body areas for a popular laser treatment
    Concept was to create a "live magazine" user experience with a web video to showcase body areas for a popular laser treatment
  • Art directed same day print/video shoot to create a unique library of images designed for use on second level target area pages
    Art directed same day print/video shoot to create a unique library of images designed for use on second level target area pages
  • Designed target area page to highlight legs & arms with a link to real experiences
    Designed target area page to highlight legs & arms with a link to real experiences
  • Designed target area page to highlight face & neck with a link to frequently asked questions
    Designed target area page to highlight face & neck with a link to frequently asked questions
  • Designed target area page to highlight all body treatment areas with links to each
    Designed target area page to highlight all body treatment areas with links to each
  • Web video delivers targeted messaging to the patient
    Web video delivers targeted messaging to the patient

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